Bringing blockchain to retail: Presentation from NRFtech 2018 – Bleexy

  • The World’s First Decentralized E-commerce Ecosystem Using blockchain technology, synchronized database and powerful encryption capabilities, along with its ability to generate smart contracts, retailers can gain early-mover advantage to more effectively collaborate and enhance trust across the value chain.
  • Bleexy - on-demand marketplace.Blockchain Smart Contracts in Retail.

Five Challenges for the CPG Sector in 2018

  • Challenge No. 1: Many Consumers Have Grown Accustomed to Buying Private Labels. More than half of consumers with household income of more than $100,000 said they expect to buy more private-label products over the next six months.
  • Challenge No. 2: The Consumer Shift Toward Fresh Foods Shows No Sign of Easing. Many packaged foods makers have had to refocus themselves to accommodate consumers' continued shift toward foods that are perceived as fresher and healthier.
  • Challenge No. 3: Amazon Is Putting On the Pressure. Amazon's disruption of the the retail sector is only the start. The ecommerce giant is now is in the process of disrupting multiple sectors by selling its own lines of furniture, clothing and, yes, packaged goods. CPG items accounted for 41% of Amazon's private label sales in the first half of 2017.
  • Challenge No. 4: Product Cycles Are Speeding Up. 180,000 products globally were redesigned in 2016 to meet consumer demands for healthier diets and lifestyles. That’s more than double the 84,000 reformulations in 2015, and vastly more than the 22,500 in 2014.
  • Challenge No. 5: Digital Channels Have Made It Easier for Upstarts to Gain Share. The 16 largest food and beverage CPG manufacturers, with combined sales of $233 billion, saw their collective share of the US brick-and-mortar market decline to 31%.

Blockchain and Retail: Four Opportunities

  • Bitcon and other cryptocurrencies are getting attention because they bypass “expensive” forms of payment for something much cheaper.
  • Blockchain make possible for legitimate touch in a supply chain – from a supplier to a manufacturer to shipper – to add verifiable record.

The Trust Machine

  • Blockchain the technology that underpins bitcoin allow people who have no particular confidence in each other to collaborate without having to go through a neutral central authority.
  • In essence, blockchain it is shared, trusted, public ledger that everyone can inspect, but no single user has control.

Trust in Trade

  • The modern supply chain is long on data and short on trust, but blockchain can bring breakthroughs in visibility, optimization and demand.
  • Blockchain helps predict demand forecasting by sharing instantaneously with every participant of the production when a customer made a purchase.

Blockchain poised to disrupt traditional operations

  • Smart contract and a blockchain-based decentralized database platform could provide direct sales to consumers and reduce prices by 30%.
  • INS, a decentralized ecosystem is connecting grocery manufacturers and consumers bypassing retailers.

5 benefits of blockchain technology for retailer loyalty rewards programs

  • Customers who participate in loyalty programs are sitting on at least $100 billion in unclaimed loyalty points
  • Blockchain helps create universal rewards by converting rewards points into digital tokens that customers can use potentially at any retailer.
  • Rewards program can increase redemption rates, increase sale through repeat customers, and deliver a more engaging and fulfilling experience for retailers and their customers.

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